In a first-of-its-kind collaboration, Pokémon has announced an upcoming pop-up shop in London’s Natural History Museum. The installation is set to feature all-new, exclusive merchandise, including an adorable Pikachu plush that’s sure to bring a sparkle to many collectors’ eyes.
While this collaboration isn’t a Pokémon Center pop-up, like those found at premier competitive events, it will transform the Natural History Museum’s Cranbourne Boutique into a unique gift shop, combining the series’ notable characters with the attraction’s various exhibits. As fossil Pokémon have featured in the series since the first generation, a museum is the perfect place to hold this celebration for Pokémon’s 30th anniversary.
Director of Commercial and Visitor Experience for the Natural History Museum, Adam Farrar, says, “There is such a wonderful alignment between Pokémon and the Natural History Museum – we’re obviously both big fans of the natural world and its evolution and diversity. We hope this collaboration will spark joy and curiosity in the creatures around us, both in the world of Pokémon and Earth.”
Read the full story on Pocket Tactics: Pikachu and Eevee deliver exclusive Pokémon merch to the Natural History Museum